Many businesses that use video online are doing more damage than good for their brand and their message. The ease with which videos can be made has caused a deluge of poorly produced videos, which instead of making sales are actually driving business away.

In his new book, “Shoot Me Now –Making videos to boost business”, Geoff Anderson explains how to avoid the common mistakes that can damage a business’s credibility.

Continue reading →

Often the thing holding someone back from buying from you, is that they simply don’t understand how your service or product will help them.

No matter how much you try to explain how good it is or what it can do, they simply don’t care, don’t have time to understand and really have other problems to sort out.

So what are those other problems? What is causing them grief and how does your product or service help alleviate those problems? Continue reading →