Occasionally I get asked how to make a video go viral. In fact recently I had a call from a government department that wanted to make a “viral” video. It’s times like these that I feel the caller is more interested in the concept than the outcome.
Recently I caught up with a dozen mates. We meet up each month to check in on each other, share our wins and our challenges. It’s become a sacred space for each of us to safely report on life as we see it.
Do you want to feel confident and in control as you create engaging videos that attract more of your ideal clients.
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Compelling videos are a great way to capture market share and build your business. If you are looking to outperform your competition then consider these types of videos:
What if, instead of charging for your valuable knowledge, you gave it away for free? At first glimpse this seems like a crazy concept but let me show you how it can work.
When Melissa Maker started making videos about her cleaning business she had no idea where it would take her. Today she has over 175,000 subscribers to her YouTube channel and is an in demand public speaker as well as a successful business owner.
Some videos get off the rails before they even start.
One of my mantras with video production is to make sure the script is written before you start any other stages of the production. The script must come first.
I sometimes get asked to film two people on screen at once. Over the years this has come up and 9 times out of 10 it just doesn’t work. One person talks while the other sits or stands there like a deer in the headlights. The non speaker doesn’t know what to do and they look uncomfortable and pretty soon become a distraction for the viewer.
Are you ever amazed at how someone suddenly achieves tremendous success? It often appears to come from nowhere. I remember watching an interview with a morning show presenter asking Keith Urban about his overnight success. Keith very politely avoided the question. The show host asked it again.
We recently produced a video for Frank Caruso of Caruso’s Natural Health. They sell a great range of vitamins and other health products. Frank recently changed the name of his company from Totally Natural Products to Caruso Natural Health because he realised people connected with his personal story.