I often see well made videos fall flat because there is a fundamental problem with the structure of the production.

There is a lack of clarity about who the video is intended for. Sometimes these productions will flounder trying to be everything to everyone. Usually these end up being nothing to no one.

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Okay so you’ve produced a shiny new video for your business. You’ve taken the time to get it right – it’s got a good structure and script, it looks great, sounds great and works.

And if that’s all you’ve been thinking about, then around about now, you’ll realise that if you build it, they don’t come. The fact is you need to take your video to the people.

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