Many businesses that use video online are doing more damage than good for their brand and their message. The ease with which videos can be made has caused a deluge of poorly produced videos, which instead of making sales are actually driving business away.
In his new book, “Shoot Me Now –Making videos to boost business”, Geoff Anderson explains how to avoid the common mistakes that can damage a business’s credibility.
Often the thing holding someone back from buying from you, is that they simply don’t understand how your service or product will help them.
No matter how much you try to explain how good it is or what it can do, they simply don’t care, don’t have time to understand and really have other problems to sort out.
So what are those other problems? What is causing them grief and how does your product or service help alleviate those problems? Continue reading →
I see many businesses make promotional videos. They make great videos and the videos have impact. However one video is no longer enough. Content is king. You need to be generating regular helpful content to engage with you community. So how does this apply to video content?
Okay so you’ve got a video shoot coming up. That usually means there’s been some planning done, some time and money spent and you’re looking forward to a great outcome.
It seems every week new technologies are being released onto the market. New ways of filming that create new types of films that could never before have been imagined. The possibilities for the film maker are becoming more amazing every day.
I spent the end of last week up on the Hunter Valley on a business retreat. In the between the fun stuff we talked about partnerships. These partnerships are the ones where you combine your services with another business that has a similar clientele.
There are plenty of videos being produced. Some work and some don’t. Some talk to their audience and some talk to themselves.
If your expected viral video is only being watched by dozens and not millions then check out this article to see where you might have got it wrong.
If you are struggling with where to start with video production for your business, here are 30 different types of video you can make.
Hopefully this will get the creative juices flowing.
It’s never been easier to record great looking video. Most mobile phones come equipped with a high definition camera. Under decent lighting conditions you can create some quite impressive results. Many smaller video cameras, such as GoPros also capture amazing quality as do the latest range of Digital SLR cameras.
Getting the right balance between informing and engaging is the key to a successful video production. I’ve seen many clients want to blurt out too many details and missing the opportunity to connect with their audience.
In a recent meeting I was asked “where do you see the video industry heading in the next few years?”
As someone who has been working in my corporate video production company for over 20 years, it got me thinking. Continue reading →
