This promotional video for Ford Mustang is carefully disguised as a dating prank video.
It has all the right elements – a voyueristic dating sequence with a beautiful girl and a variety of guys. The early stages of romance is always a hook in any storytelling experience.
It’s been revealed that Modern Family have just produced an entire episode filmed with Mac devices including iPhones, iPads, MacBooks. The characters in the story connect and converse throughout the episode via their devices and a lot of story is being told by what’s happening in the background. It just goes to show how far the technology in our hands has come.
Raising young children is full of excitement, joy and wonder. The young years are also full of risk for the little ‘uns who don’t appreciate the world of dangers around them.
I see many businesses make promotional videos. They make great videos and the videos have impact. However one video is no longer enough. Content is king. You need to be generating regular helpful content to engage with you community. So how does this apply to video content?
The excitement, thrill and drama of making that video you’ve always wanted has passed. It’s done. You have it.
Now what?
Christmas is a great time to chill out and relax, get to the beach and, what I love most, is to get creative. I find the downtime away from the office is a great time to let the daily stresses of work wash away. In the space that is left, the creative plans for the next year start to roll in like the waves.
Okay it was my fault. I only have myself to blame. But in missing this opportunity I wonder how many of my clients are missing similar opportunities.
Over the years I developed a few systems and processes to help streamline the work I do. I thought it might be helpful to share some of my favourite tools that I use on a daily or weekly basis.
After going to all that trouble of making a brilliant video, how are you sharing to the world?
Here are a few essential ways you can be promoting your video and making the most of the time and money you’ve spent in creating it.
Occasionally I get asked how to make a video go viral. In fact recently I had a call from a government department that wanted to make a “viral” video. It’s times like these that I feel the caller is more interested in the concept than the outcome.
