A recent survey by Animoto reveals just how much video has become part of the sales conversion process.
Over 76% of people are watching videos on their smartphone each week and a whooping 96% of consumers say videos help them with their buying decisions.
Recently I’ve been speaking to a few people who are starting out to record their own videos and they have laboured to get their own chroma key (green screen) studio space set up for their filming.
Video is the best way of engaging your audience so be careful to ensure your productions build credibility and loyalty.
In the past Testimonials were (and still are) a brilliant way to provide reassurance that your business is solid, reputable and the one to go with. But I believe there is a more powerful, more credible approach that can be taken.
This blog has been re-posted with permission from Daniel Priestley and the team at www.keypersonofinfluence.com.au
2014 is set to be the year of the drones. You may have seen them at the sporting stadiums. UAV – unmanned aerial vehicle or drones as they are more commonly known are able to capture some amazing visuals. They are remote controlled helicopters with a HD video camera attached.
It’s easier than ever to make a video these days. Grab a mobile phone and voila it’s done.
If however you want the video to be something you can use to promote your business then here’s a few tips to ensure you don’t look like an amateur operation.
Not all video quotes will be the same just as not all briefs for video quotes will be the same.
I often see well made videos fall flat because there is a fundamental problem with the structure of the production.
There is a lack of clarity about who the video is intended for. Sometimes these productions will flounder trying to be everything to everyone. Usually these end up being nothing to no one.
It eats your brain.
Actually I wanted to share some of the additional features that you might not be aware of.
Like most software we tend to use about 10% of the features that we know and use every day.
Here’s some others that you may not know about (and more are being added all the time).
Okay so you’ve produced a shiny new video for your business. You’ve taken the time to get it right – it’s got a good structure and script, it looks great, sounds great and works.
And if that’s all you’ve been thinking about, then around about now, you’ll realise that if you build it, they don’t come. The fact is you need to take your video to the people.
