When Melissa Maker started making videos about her cleaning business she had no idea where it would take her. Today she has over 175,000 subscribers to her YouTube channel and is an in demand public speaker as well as a successful business owner.
Like all good social media creators she simply shared useful valuable information.
In a recent interview on Tim Reid’s Small Business Big Marketing podcast Melissa explained how she just kept true to delivering useful valuable content on her YouTube channel. Video by video more people subscribed until she was featured on the Today show in the US. Overnight her subscriptions quadrupled and her YouTube channel has become a second stream to her cleaning business.
Melissa identifies the regular posting of her videos as one of the keys to her success. She posts her video every Saturday between midday and 1pm. She was surprised to learn that people are waiting for the next instalment.
Originally the videos were designed to bring attention to her cleaning business – Clean My Space. But now they have a life of their own, not to mention an income stream through advertising, joint promotions and speaking engagements.
Melissa says she is embarrassed now about the quality of her first video and has steadily improved production standards each time. She also acknowledges that if she waited until it was perfect she wouldn’t have started at all.
If you are looking for some fun useful tips on how to keep your spaces clean and also how to clean up with video then check out Melissa’s YouTube Channel.
Geoff Anderson is the owner of Sonic Sight, a video production facility in Sydney.He is an author, presenter and a video producer.
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