A recent survey by Animoto reveals just how much video has become part of the sales conversion process.
Over 76% of people are watching videos on their smartphone each week and a whooping 96% of consumers say videos help them with their buying decisions.
77% of consumers believe companies that create videos are more engaged with their customers.
And people are sharing videos that make them laugh, move them and educate them.
And if that wasn’t enough – 73% of the 1,000+ who were interviewed said that they are more likely to purchase a product or service after watching a video that explains it.
I’ve had a bit of a sneaking suspicion that video was powerful. It’s nice to see it detailed in this infographic.
Geoff Anderson is the owner of Sonic Sight, a video production facility in Sydney.
He is an author, presenter and a video producer.
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