Okay it was my fault. I only have myself to blame. But in missing this opportunity I wonder how many of my clients are missing similar opportunities.
Since launching my book I’ve done several speaking presentations about the Power of Video for business. I cover different topics depending on the audience. I’ve had great 5 star feedback after every presentation. I love doing it and it appears people appreciate and value the learnings I can share.
The thing is, a client who knows me well, has just booked another chap to talk on this very topic at an upcoming convention. There’ll be hundreds of people there and it would have been a great opportunity for me. The chap who will be doing the presentation is immensely under qualified to talk on the topic. He doesn’t produce videos every day commercially; He hasn’t been doing it for over 20 years; He hasn’t researched and written a best seller on the topic; He has written dozens of magazine articles and blogs on the topic; He hasn’t produced an extensive online course on the topic. At best, he will provide shallow generic tit bits on the little he knows about video production for business. At worst, he will encourage attendees to make productions which damage their brand and reputation.
So what happened?
I dropped the ball. I didn’t promote the fact that I am ready, willing and able to provide a full and remarkable experience for people who are looking for a high quality presenter on the value and process of using video in your business.
There was no webpage promoting my credentials and experience. No video showing me in action. No list of satisfied attendees raving about my style and impact. I knew I needed to do all this but, well, work got in the way. And that’s just an excuse.
Work always gets in the way. There is always something to do, but at some point you need to make it a priority to do it.
And so I’m doing it. I put a first draft of the webpage together over the weekend.
But what are you missing out on because you are hiding your talents, your assets, your strengths and abilities. I was at a course last week and was reminded that buyers are not proactive. They are also unimaginative. We need to show them what we can do and specifically what we can do for them. And then ask them to watch it and then to buy it.
Regardless of how well my clients know me, unless I make it painfully obvious that I can provide exceptional presentations they will have me pigeoned holed as the guy who provides a particular service. It is not up to them to try guess what else I can do. It is up to me to show them. The easier it is for them to see what I can do as a speaker, the easier it is for them to join the dots and book me in.
So what ideal type of business are you wanting, hoping for, but not really showing to anyone? What do you need to show to better promote your value and expertise? How much business are you losing to someone who is less qualified, less experienced and worse, going to provide an inferior result to the people you already know?
Yes, you are busy but you don’t have to do it yourself. You just need to make a it priority to get it done. Be proud about what you can do and show the people who matter. The time for hiding is over.
If you’d like to have a dynamic speaker at your next event sharing his expertise on the power of video for business then give me a call to check my availability. 🙂
If you want to create an impressive video to reveal valuable aspects of your business then also give me a call. We make videos every day (unlike others – okay enough whining from me – back to work) 🙂
